Mehrtens SalesConsult supports international premium and luxury brands in the interior and outdoor living sectors in successfully establishing and expanding their market presence across the German-speaking region.
Our range of services combines strategic sales consulting with consistent operational implementation. We analyse markets, develop new business opportunities and sales structures, identify suitable retail partners and establish valuable relationships with architects, interior designers and planners.
As an experienced interface between manufacturers and their market partners, we combine in-depth industry expertise with an international network built over several decades. We not only represent selected manufacturers in sales but also support the long-term development and positioning of their brands in the market.
We provide architects, planners, interior designers and specialist retailers with personal and professional support—from initial product consultation through to the successful delivery of sophisticated projects.
More than 30 years of experience in industry, management and sales form the foundation of our work. This enables us to understand the requirements of international manufacturers as well as the needs of discerning market partners and customers.
The brands we represent stand for outstanding design, exceptional quality and a distinctive design language. Our consulting, sales activities and collaboration with all parties involved reflect these same high standards.
We see ourselves as both a strategic partner and a hands-on driver of market development. Our objective is to establish effective sales structures, achieve sustainable market growth and build long-term business relationships that create lasting value for everyone involved.
Let’s talk about developing your market!
Valcucine is an Italian premium kitchen manufacturer that places human wellbeing, innovation, timeless design, sustainability and durability at the heart of its product development.
SKS - Signature Kitchen Suite - is LG’s premium appliance brand. It combines innovative kitchen technology with outstanding functionality and a genuine passion for food – for sophisticated residential kitchens as well as hospitality and culinary environments.
Sammode Studio offers distinctive designer luminaires and architectural lighting solutions for indoor and outdoor applications. Its versatile collection is designed for sophisticated residential interiors as well as office, hotel, hospitality, wellness and spa projects.o.
Ethimo represents Italian outdoor excellence, combining sophisticated design with outstanding quality, functionality and carefully selected materials. Its collections are designed for private outdoor spaces as well as commercial, hospitality, hotel and wellness projects.
Novara Outdoor Kitchens from Barcelona combines sophisticated design with uncompromising functionality for outdoor living. Its Q-XTREM technology and highly resistant materials are designed for permanent outdoor use, even without protective roofing – in heat, cold and salt-laden maritime environments.
EMEA Associated Partners is an international network of independent consultants with extensive market and leadership experience. The network supports companies with market entry, growth and business development across Europe, the Middle East and Africa, providing expertise in strategic and operational sales, marketing and public relations.
We support international premium and luxury brands with market entry, growth and long-term positioning in Germany and the German-speaking markets. We combine strategic sales consulting with operational execution and the development of effective sales and distribution structures.
– Analysis and optimisation of existing sales structures, channels and processes – Development of clear sales strategies, objectives and measures – Acquisition and support of retail partners and key accounts
– Project and opportunity management – Coordination between manufacturers and market partners -
– Market and competitive analysis – Assessment of market potential, target groups and sales channels – Strategies for market entry and growth – Development and expansion of suitable distribution structures – Acquisition and development of retail partners and relevant networks -
– Development of consistent brand communication and market presence – Support for marketing and communication activities – Sales materials and targeted market engagement – Brand-consistent presentation and display design at the point of sale – Product and sales training for retail partners and sales teams -
We support qualified retail partners in strategically developing their portfolios and positioning themselves with high-quality, distinctive brands. From product selection and presentation to sales implementation, we provide personal, practical and reliable support.
– Access to our established industry and project network – Connections with relevant manufacturers, specifiers and project developers – Support with customer engagement and product presentations – Assistance with quotations and demanding projects – Coordination with manufacturers and other project stakeholders -
– Information on collections, materials, functions and technical features – Presentation of new products and portfolio developments – Practical product and sales training – Technical and design-focused product knowledge – Development of clear sales arguments and tangible customer benefits -
– Dedicated point of contact for complex issues – Assessment of individual situations and requirements – Coordination with manufacturers and project stakeholders – Swift, transparent and practical solutions – Reliable support through to successful implementation -
We support specifiers and project stakeholders in selecting and integrating high-quality products and interior solutions. Acting as a central interface, we connect design, industry and specialist retail, supporting projects from the initial idea through to implementation.
– Support from the initial concept through to implementation – Coordination between specifiers, industry partners and retail partners – Management of information, contacts and project requirements – Support with product selection and technical matters – Structured processes and implementation in line with the design intent -
– Selection of suitable brands, products, materials and systems – Consideration of design, functional and technical requirements – Evaluation of different solutions and product combinations – Identification of relevant alternatives – Provision of product information, technical documentation and material samples -
– Strategic sparring and input from the early project stages – Evaluation of ideas from a market and product perspective – Alignment of design, functional and commercial requirements – Initiation of project-based collaborations – Connections between specifiers, industry partners and qualified retail partners -
Demanding residential and commercial projects require outstanding quality, distinctive design and professional execution. We combine extensive market experience with an established network spanning industry, specialist retail and the design community – across Germany and the German-speaking markets.
For more than 30 years, I have been developing markets, sales structures and brands in the premium and luxury segments. I combine strategic and operational experience gained in international companies with a strong understanding of products, materials and sophisticated design. My focus is on developing suitable distribution structures, establishing clear market positioning and ensuring a brand-appropriate presentation of products.
My professional foundation includes vocational training in woodworking at Warrings in Bremerhaven and a degree in Business Administration from Rosenheim University of Applied Sciences, now Rosenheim Technical University of Applied Sciences.
At bulthaup, one of the world’s leading manufacturers of premium kitchen and living-space systems, I spent ten years in various sales roles covering several European markets. In my final position, I shared responsibility for sales in the company’s core German market.
As an authorised signatory (Prokurist) and member of the executive management team at Miele Die Küche, part of the Swiss Arbonia Forster Group, I was responsible for the reorganisation of sales and the company’s strategic realignment following the transfer of Miele’s kitchen furniture production to the Arbonia Forster Group. My key responsibilities included the successful sales transition and rebranding of Miele Die Küche as WARENDORF – Die Küche.
I subsequently joined Loher, a specialist in luxury interiors for superyachts and megayachts, as a member of the executive management team and International Sales Director. There, I was responsible for international key account management and the development of new business areas.
At Bang & Olufsen, I led the German and Austrian markets as Head of Sales. The successful turnaround generated double-digit growth and positioned the region among Bang & Olufsen’s five strongest markets worldwide.
In 2016, I founded Mehrtens SalesConsult. Today, I support international premium and luxury brands entering the German market and expanding their market presence, sales structures and distribution networks.
My work ranges from market analysis and strategic positioning to the acquisition of suitable retail partners and hands-on sales and project development. In doing so, I connect manufacturers with qualified specialist retailers, architects, interior designers and project developers.
I work with an entrepreneurial, personal and implementation-driven approach – with the aim of establishing brands sustainably and building successful long-term partnerships.
